Thursday, 12 April 2012

Social Marketing: Things That Can Hurt Your Blog Posts

By now everyone has realized the importance of featuring a blog on their website. While many businesses now offer blogs, simply having one on your website is not enough to guarantee that it will be successful. We are going to offer you some tips on what not to do if you want your blog to survive and get the attention it deserves.

A blog's success can sometimes be determined by the title of the post. While you may think that you have come up with a witty and entertaining title, others may find it annoying or even distracting from the content that is included in your blog. The main idea behind the title of your blog should be to grab the attention of your readers and make them want to read more. The more specific and relevant your title is, the more likely it is to attract potential readers and keep their interest. A specific title can also help search engines distinguish your blog's subject matter and present it in search results. If you use a title that tends to be on the cute side or is not relevant to the content in your blog, you may be costing yourself valuable traffic to your website.

Another thing that can hurt your blogs is forgetting to link newer blog entries to older already published blogs. By linking a newer blog to an older post you will be providing that previous post with a new audience that may have missed it before. Just because a blog post was written a few months ago does not mean that the content is no longer important, provide readers with the chance to discover previous blog posts that they may have missed. While we are on the topic of linking it can also help your blog's success by linking to other bloggers. By linking your blog to content of another blogger you are providing it with an audience that it may never have had. It is also important that you link your content to a blogger if that idea came from them. Linking is an important tool in guaranteeing the success of your blog.

Including bad links or URL's that are full of unrecognizable words can also hurt your blog. To improve the chances of your blog getting noticed by search engines you should test all of the links you are including to ensure that they take visitors to the proper location. This is also true of URL's, if your URL is full of letters and numbers that are hard for a search engine to understand they will tend to pass over your website in favor of one that includes easy to read and use URL's.

Writing and including a blog on your website is not enough to guarantee that it will provide you with the desired results. You need to pay attention to any and all information and links that you include in your blog. Creating a successful blog isn't that hard, as long as you avoid some of the most common mistakes that other blog writers tend to make.

Article Source: http://EzineArticles.com/6985756

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