The age of Facebook has come. Almost everyone is on it. Some even have multiple accounts. People log on to their account for just about anything. They use it to air their opinions, to let their friends know what they are doing, where they are or even just to share a video or a photo. This makes it an ideal venue for marketing your products or services.
Why is it a great marketing tool?
It is free. You don't have to pay a dime to start using it. This alone is reason enough to give it a go. More and more people are logging on to the media portal every day. In fact, many spend more time on the site than on television. If you have noticed, even the television programs are campaigning to join their fanpage.
It is interactive. You can post something on Facebook, tag a few people you know and they might just share the information you have provided. In minutes, a few more people will know about your post. But why do that if you can create a page entirely dedicated to your company? Creating a Facebook fanpage will achieve that.
Users used to think that a fan page is merely for celebrities and other personalities. But that is a thing of the past. Many companies have created official pages to attract more customers and retain loyalty. They also use this to reach as many possible consumers they can.
Creating fanpages:
Creating a fanpage is simple. All you need is to click on the Create A Page button on your Facebook account and you will be guided with what to do. You will need to fill out all the needed information including location and contact information. A little history of your business or company is also a plus. After providing all the needed information, you can start customizing the page. Start by adding a profile picture. Uploading photos of what you offer, and providing more details about your company (history, special offers, awards and the like) will also help bring more traffic to the page.
Facebook is a great marketing tool because most of your market is already using it. All you need is to direct them to a well designed fanpage of your company. Start building your brand and tap into its indefinite number of possible consumers. You can design the page yourself or ask professionals to do it for you. Organizations like DZPP provide effective images for several Facebook timeline pages.
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