Google Intros Stand-Alone Hangouts App

Google announced a major upgrade to its Hangouts real-time communication service, rolling out a new stand-alone Hangouts app for the web, Android and iOS that will be available later Wednesday.

The app was introduced by Vic Gundotra, senior VP of engineering, at the Google I/O conference in San Francisco on Wednesday. He emphasized Google's intention of "getting gadgets out of the way," and giving people the ability to contact their friends, colleagues and loved ones on any platform, regardless of operating system.

"Why should OSes matter?," asked Gundotra. "People matter." He emphasized that the new Hangouts app will focus on conversations, rather than contacts. He added that contacts are still available with a single tap, and they'll be ranked by Google according to how often you talk to or chat with those contacts.

The conversations can include combinations of text, photos and video. All can be stored, so you can go back in time and relive any of these conversations. If you'd rather not have them saved for posterity, history can be turned off, and conversations easily deleted.

If you add photos to a conversation, the app can automatically save them into albums.
As people join the conversation, their profile icons appear at the bottom of the screen, animating into view. The app also allows you to see how far in the conversation someone has read. "It really feels like you're in the same room together. We think that's delightful," Gundotra said.

He added that the app will synchronize all of your conversations, no matter on which operating system they originated. There's also the ability for a text conversation to be turned into a group video chat with a single tap of a video icon.

Screenshots courtesy Google, Mashable composite

What To Expect From Facebook Video Ads

Facebook is set to release video advertising into the news feed this July, says The Financial Times in a recent article detailing the expected financial benefits the service will have for the social media giants.

The new video adverts will autoplay in a user’s news feed without sound, giving the user the option to restart the video with sound. The ads can run for a maximum of 15 seconds but, to increase brand exposure, Facebook will ensure that users see advertising from only one brand on any given day. Naturally, there are concerns that the ads may be too disruptive, leading to decreased user activity on Facebook.

To test its effect on active user figures the service will first go through an extensive testing phase, with Facebook’s key advertisers – American Express, Coca Cola, Ford, Nestlé and Unilever to name a few – taking part in the trials period. There is no indication as to whether or not certain ads will be targeted at specific users, but this could be down to the small number of brands involved in the testing phase. If the trials prove successful and more brands are persuaded to use the service, there may be more opportunity for targeting.

To persuade more brands to use the feature, Facebook are charging them slightly less than the amount they would pay for TV advertising. Facebook video ads will reportedly cost somewhere in the “low $20s” per thousand video views, even when audio has not been activated.

Facebook, Yahoo and AOL have all been pitching their advertising services to agencies in the past month in order to get a slice of the $64.5 billion US TV ads market. As a result, eMarketer expects revenue from digital video ads to increase by 41.4% between 2012 and 2013, reaching $4.1 billion – which is still only a small percentage of the TV ads market overall.

Facebook video ads are expected to raise around $1.5 million a day for Facebook, but this could increase to $4m a day by the end of the year according to Morgan Stanley analyst Scott Devitt.

Do you think Facebook video ads will be a success? Or will they prove to be too disruptive?       

How to Edit Video on YouTube

Wave goodbye to the days of inaccessible, high-priced video editing tools — they’re long gone. Anyone with a smartphone and a free YouTube account can create a video that could reach millions.
For context, there are now more than 1 billion smartphones in the world, and YouTube video views surpassed 1 trillion in 2011. Basically, the world has video fever.
And anyone with a camera phone can film. What you may not know is that YouTube has some basic editing tools built into its website.

The YouTube editor is rudimentary, even when compared with simple video editing programs like Movie Maker and iMovie. Let’s not even talk about how it stacks up to Final Cut Pro — it doesn’t.
Even though it’s basic, YouTube editor can still be useful. But while it is relatively simple to figure out, particularly for anyone with previous editing experience, there are some potential pitfalls. Here are a few tips and tricks to help you get the most out of the available tools.

Locate the Editor and Timeline

Many people don’t even realize YouTube has built-in editing capabilities — after all, the editor is not easily found on the site.

One way to access it is by going directly to the URL, which is YouTube.com/editor. Or click on “Video Manager,” which will make the “Video Editor” tab appear directly under the search bar at the top of the page.

Once you get to the editor, you will need to figure out the timeline. Linear video editors like YouTube’s are based around an intuitive and easy-to-use timeline. If you want to add a clip from your pool of videos into the project, simply drag it onto the timeline. You can also include any YouTube videos that were uploaded with a “Creative Commons” license. To do this, click on the tab marked with an encircled “CC,” find a video and drag it in. You can reorder clips once they are on the timeline.

Efficiently Trim Your Clips

The only way to edit the length of your videos is by trimming from the beginning or end. Unlike most video editing programs, YouTube does not let you split and cut parts out from the middle of the video.
If you want to remove anything from the middle of the video, you’ll have to drag the same video into the timeline twice, then trim each down. You end up having two different clips from the same original source on the timeline. Obviously, you can do this more than twice, depending how much you want to chop up the footage.

The photo below shows a single video dragged onto the timeline twice around a text title. The videos are trimmed appropriately, so roughly half the video will play, then the text title will appear for two seconds, followed by the rest of the video:

Also, be aware that the trimming process isn’t always smooth. While you’re adjusting the slider on the timeline to trim a video, the video constantly reloads on the display. The best way to trim a video is to pre-decide the exact startpoint and endpoint, rather than trying to eyeball it while dragging the trim bar.

Go Easy With the Stabilization

Usually we don’t use tripods when shooting smartphone video, which means filming can get pretty shaky. The YouTube editor provides a tool to help stabilize shakiness, to a degree.
If you mouse over a clip on the timeline, three icons will appear. Click on the center one, which resembles a magic wand. That particular clip will pop open in a new window with several editing options.

Before anything else, check the box in the bottom-right corner of the window that reads “Preview effects side-by-side with original video.” Then adjust the “Stabilize video” bar to remove some of the shake. Unfortunately, there is a significant clarity tradeoff involved. The more you stabilize the video, the blurrier it becomes.
Before using the stabilization bar, or any other, it is usually a good idea to try the “I’m feeling lucky” option. Sometimes that makes the slight adjustments your video needs to shine.

Avoid the Temptation to Transition

The YouTube editor allows you to combine multiple video clips, a very useful tool. Simply drag multiple clips onto the timeline and arrange them in whichever order you fancy.


The editor also includes several options to segue between the clips. You can find these beneath the “Video Manager” tab, by clicking on the icon that resembles a bow tie. There are 15 segue options; add them to your project by dragging them onto the timeline. My advice, however, is to avoid nearly all of them. Other than the first two (Crossfade and Crossblur), which are relatively subtle, each of the other transitions will make your video look amateur.
Or select some of the sillier ones, such as Heart and Star, for ironic or comedic purposes — if that’s your goal.

If you really want to break up the clips, use a blank black screen. To do this, click on the text tab, marked with a lowercase “a” and located next to the transition tab. Drag the “Centered Tile” to the proper space in the timeline. When you place it, a popup box will appear. Simply delete the “ABC” from the text box and you’ll have a two-second black screen transition.

Thinking About Adding a Soundtrack? Proceed With Caution

You have the option to add music to your video. To do this, click the tab marked with a music note. A list of songs will appear. These are the only songs you can use; you can’t drag in outside audio files. Even with the option to sort by genre or artist, the list of songs can be tricky and frustrating to navigate.
If you do find an appropriate track, you may choose to either completely replace the audio from your video or engineer a mix between the song and the video’s audio. First, drag the song into the timeline below the video clips. Once that is done, an easy-to-navigate yet often buggy slider will appear on the right side of the screen.

Some of my videos just don’t seem to like mixing with the soundtracks. Usually, I fix the bugs by refreshing the page or taking the video or song out of the timeline, then replacing it. You may have to play around with it for a while to get it right.

“Please Note: After you change your video’s soundtrack to one from the YouTube library, the video won’t be eligible for revenue sharing. Additionally, advertisements may be displayed on videos that contain soundtracks from the library.”
—YouTube

Another shortcoming is that you can’t trim the audio clips at all. If a song is longer than your video, the song will simply end awkwardly at the point where the video ends. Also, you can’t strategically line up the song and the video.

Finally, should you choose to use audio, YouTube will automatically add advertisements to the associated video. And using a song from YouTube’s library negates your ability to monetize a video if it goes viral.

The Secret to YouTubular Video Editing

The YouTube editor is great for compiling footage and making minor improvements to the aesthetics of a video. The secret to great YouTube videos, if there is one, is to start out with solid footage. As with anything, post-production techniques generally won’t yield any miracles.

Keep a steady hand when shooting for stable videos. Go for compelling camera angles. Learn how far from your subject you should stand for optimal volume. And always keep in mind that you have millions of YouTube fans waiting for you to entertain them; so keep practicing and try to produce something amazing.

If you’ve got great tips about how to get the most out of the YouTube editor, let us know in the comments section.