The new year pushes people everywhere to try new initiatives — maybe its that thing that you’ve known you should be doing for your company, but you’ve barely dipped your toes in the pond so far.
Each January, lots of companies call us as they start seriously looking into social media monitoring and engagement. Trust us, 2014 is the time to dive right in.
It usually begins with this: No matter what industry your business is in, brand managementis easily the most commonly used application for social media monitoring.
But there’s so many more ways that companies can use a flexible social media monitoring and engagement platform to solve problems and create new business opportunities. Even if you think you have a grasp on social media monitoring, you may be surprised to learn what other kinds of actionable business intelligence is available on the web.
The presentation below, Monitoring & Measuring Social Media – A Practical Guide, lists eight different practical applications for social media monitoring including competitive intelligence,industry research, market research, lead generation, customer service, crisis management, and campaign/product/service monitoring (slide 13), and goes through examples of each application. This will help you think outside the brand management box and help you formulate a plan to expand your online listening efforts for your company.
A section for each of the eight applications contains:
- Ideas for common keywords to search for
- Common key performance indicators (KPIs) and measurement opportunities
- Questions to ask the data
- A case study and example of intelligence gathered/recommendations
Once you have found a social media monitoring and engagement platform that meets your needs and you’ve made the decision to mine intel from the Internet, you’l be well on your way towards discovering new avenues for business growth. As always, let us know if you have any questions!
Image: drbillwooten.com
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