Keep Your Lead Generation Campaigns Alive During The Holidays

Somehow, another year is quickly drawing to a close. Many businesses are working hard to end the year on a sound note, while keeping their staff motivated and productive during the holidays. When you’re the business owner, though, your focus rarely wavers from keeping your sales pipeline full, no matter the date on the calendar. Not only can you continue your lead generation efforts during the holidays – you should.

End the year strong and start the new year with a bang. The following are suggestions for staying the course during the holidays and all the way through the end of the year.

Embolden lead generation campaigns with some festive fun

The holiday season creates perfect opportunities for marketers who don’t mind mixing a little fun with their work. Mandy Edwards of ME Marketing Services offers the following holiday marketing advice for social media marketing:

‘Get festive! You want your business/brand to be relevant, so that means “decorating” your social media accounts! Change out your Facebook cover photo to something Christmasy (if you celebrate that) or have your Twitter background be a field covered with snow. Show the world that you are ready for the holidays.’

Another fun holiday marketing suggestion is accomplished in an “old-fashioned” way. In his article for Autodesk, Ken Micallef shares several great tips for lead generation during the holidays, including snail-mailing holiday cards, gifts or gift cards to your current clients. This often makes a good impression and keeps your name on their minds for referrals and future business.

Heat up lead generation campaigns by firing up your sales team

Sales people who are worth their salt appreciate incentives. A fun contest or two around the holidays should help motivate and energize your sales team while fostering teamwork. For example, award the person who makes the most phone calls, the one who generates the most leads and/or the one with the best attitude. Of course, the rewards of lead generation benefit the entire team.

Invigorate lead generation campaigns by making connections

Many parties and other similar social affairs take place this time of year. Take time to network with your friends, colleagues, family, clients, and so on. Being social this time of year, whether online or off, increases your exposure – and your opportunities for lead generation.

What are your best suggestions for avoiding the holiday slump for your lead generation campaigns? I would love to hear what works for you!