Social Media: How To Get Your Fans And Followers To Love You

To summarise, sharing information, content and images which your fans might be interested in reading, sharing and commenting on, is the appropriate strategy instead of writing about what you think they should know.

So you regularly post inspiring quotes, adorable kitten photos and amusing memes, but your response rate is still very low and you feel that you are tweeting just for the sake of it. You may feel like you are up against a wall! What do you post or tweet to make you stand out in all the social media clatter?

I will give you three very simple ideas that will change your situation radically.

Display your individuality

Post images of your clients, your office, your colleagues and even your waiting room, after all, Facebook is more about faces! You can look for young successful people in your company and write briefly about them and what they have done that is interesting and motivating. Instead of senior management personnel, pick your subjects out of the younger group. Highlight the things that these people have done to make them unique. It would be a good idea to use eloquent captions with the photographs. Of course, you must remember to respect the privacy and confidentiality of each individual.

Creating small videos

If you have an iPad or iPhone, download the video app Vine for Twitter. You can look for ideas on how organisations use Vine, such as making 6 second stories about the typical day of the life of a customer. Look around at your company's clients. Is there someone among them who could be the subject of an inspirational story? You can provide a simple example of how one inspirational person can have a very strong impact on the world. @DibetesUK uses Vine to express their gratitude individually to their donors. You can sync Vine with other social media sites to share your clips very quickly and conveniently.

Focus on what the fans want to know

Instead of thinking about what you want to tell your Twitter fans and Facebook friends, stay focused on what they are interested in. An example of this is the Beverly Farmers Market, which functions only in spring, and organizes a brief enclosed market early in the winters, and shares information about other farmer markets. Their fans love it. This strategy provides an excellent example of a company that provides information about what its fans are interested in, instead of focusing singularly on their own organization and its activities. If you provide information about some other entity, tag the pages that you use as references and connect to these sites.