5 Tips for Creating a LinkedIn Profile Which Truly Represents You

The new Profile Summary page changes, LinkedIn recently released, are changes which affect everyone with a page on their site. These changes affect not only the way your profile page looks, but affect your pages ability to attract people searching for your unique expertise and/or background.
In order to get the most from the free marketing LinkedIn allows, it needs more than the usual resume-style flat, boring rundown of experience. No more 'just the facts'. Now you must craft a unique Summary which not only states the facts, but keeps readers interested. Eager to call and discuss hiring you once they've read it.

The word LinkedIn uses for the profile area is "Summary". And that's exactly what you must craft.

What is a good Profile Summary?
Bottom line - It's a well thought out, and written, synopsis of your background and expertise. It touches on salient points. Presents valuable experience potential clients or employers will see the minute they begin reading the Summary.

Your newly crafted background outline quickly gives potential clients, or employers, a comprehensive view of your work experience, without requiring them to waste time wading through tons of unnecessary data.
It should leave out information which no longer pertains to your current niche or area of work. But can be provided if necessary.

These new LinkedIn changes mean developing a robust summary for your profile page. One not just filled with boring facts. But one which clearly, and interestingly, describes who you are and what you currently do. One which utilizes appropriate keywords. And one which is effectively search engine optimized.
Not only that, it's one which is keyword and search engine optimized one is memorable. And helps you stand out from the crowd.

5 Tips for Organizing a New or Updated LinkedIn Profile Summary:
1. Find appropriate keywords. Words which not only best describe you and your expertise, but are words people search for when planning to hire someone with your experience. Add some of these to your Profile Summary. This is called search engine optimization and is now more important than with old style Profile Summary pages. However, don't over use keywords. This is tops on Google's hit list of no-nos.

2. Create a full and energetic Profile Summary. LinkedIn allows you a specific number of words for your Profile Summary. So craft yours on your computer first. This allows you to organize, and state, the most important facts and info.

3. Make your history and facts interesting. While your Profile Summary should be factual, it should be readable for the average educated person. Neither a fairy tale nor an intellectual treatise.

4. Leave out old info which has no bearing on current work.

5. Do not embellish current facts so they've become over-the-top or unbelievable. Nor create unverifiable facts.

Your new Profile Summary should now have your background information, and expertise, thoughtfully woven together. Written in a way which keeps visitors and potential employers engaged and reading.
Think about it. These newly launched LinkedIn changes are not only providing you a better opportunity to showcase your experience, and expertise, but to present it in a more engaging and visible way.

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