Tuesday 29 January 2013

Facebook Introduces “Ask Our CPO” Feature


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Facebook users can now send queries to Erin Egan, the company’s Chief Privacy Officer, just under two months after the “Ask Our CPO” feature was announced.

In the first half of December last year, Facebook held the Site Governance vote to decide on the future of Facebook’s privacy and voting policies, primarily the Statement of Right and Responsibilities and the Data Use policy.

For the proposal to be vetoed 30% of users, over 300 million people, would have had to vote against change. Only 700 thousand people took part in the vote, not enough to stop Facebook taking the right to vote on future privacy policy changes away from its users.

Naturally, many users took objection to their loss of rights and were further aggrieved by the advantage Facebook took of the situation: the social media giants begin allowing marketers on the site access to user information to better target their products to the right audience and photos to feature in their adverts.

At the time of the vote Facebook promised a new feature, allowing users to send privacy queries to Chief Privacy Officer Erin Egan, in order to placate those who felt privacy policy was not transparent enough, as well as to educate those unsure of it.

On Monday, “Ask Our CPO” was announced on the Facebook privacy pages. Egan described what the service would entail and how users could take advantage of it, as well as answering a few common queries off the bat.

Here are the first two paragraphs:
At Facebook, we work hard to build and maintain your trust. We understand that you’ll want to share on Facebook only if you trust us to protect the privacy and security of your information. We also understand that issues about privacy can be complex given the fast-moving nature of technology and that you have questions about privacy. 
As Facebook’s Chief Privacy Officer of Policy, I’m responsible for working with our teams at Facebook to be sure that we build our products with your privacy in mind.  We also work hard to communicate with you – through our Data Use Policy, our Help Center, and in our products – about how we use your information and how you can control this use.
Users who have a question need to give their name, email and country if they want their question answered. Egan promises to “answer some of the questions we receive in each note”.

The questions answered in the first post are: “How does Facebook think about privacy when building its products?”, “How do you personally use Facebook’s privacy settings to share?” and “Does Facebook sell my private information to advertisers?”.

Of course, questions specific to a user’s account won’t be answer on the site for an obvious reason: “to protect your privacy”.

What do you think of Facebook’s new “Ask Our CPO’” feature?

Thursday 24 January 2013

Microsoft Updates Bing Tags

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Microsoft has updated Bing Tags so that they can now be seen by anyone.

Bing Tags, which were introduced to Microsoft’s search engine last summer, allow Facebook users to tag themselves and their friends on blogs, other social media platforms, or any other website.

Microsoft created Bing Tags so that users could show off their creations to their friends, draw attention to certain search results and credit friends who had created interesting blog posts, images or articles.

Now, with the recent update, Bing users can publicise their friend’s effort to the general public:

“Whether it’s your Twitter profile, blog, or that art portfolio you’re proud of”, say the Bing Team in the announcement blog post, “Bing Tags lets you highlight the pages that best represent you”.



The Bing Team have recognised that some will be concerned about their privacy, saying in the announcement post:

“You have full control over what is shown to the public on Bing. If a friend tags you to a page, we will not surface it outside your network until you confirm the link is the one you want showing up in search results.”

The Bing Team then go on to clarify what happens to those tags that existed before the update:

“And if you’re an existing Bing Tags user, don’t worry. Your tags are only visible to friends until you approve and make them public.”

For business owners, Bing Tags are an easy and effective way to associate themselves with their business’ website, social media accounts or blog.

Have you used Bing Tags?

Tuesday 22 January 2013

Tumblr Introduces Panoramic Photos

This is HUGE!<br />Panoramas just got a big new view on Tumblr. Try it on your blog, the Dashboard, and the latest iPhone/iPad app too!<br />This works automatically for super-wide (3:1) high-res (1000px wide) photo uploads. And theme developers can now style panoramas in Tumblr themes with the {block:Panorama} tag.<br />Panorama by Blaine Davis

Tumblr has got a nose ahead of its photo-sharing rivals Twitter and Instagram by introducing the option to upload panoramic photos onto the site.

The update “works automatically for super-wide (3:1) high-res (1000px wide) photo uploads”, according to the announcement post on the Tumblr staff blog.

The panoramic photos, which cover the entire width of a blog post as opposed to just the side, can be displayed with a specialized extra-wide lightbox.

Once the panoramic photo is clicked on and enlarged, desktop users can view the entire scope of the view by scrolling from side to side.

Theme developers are also invited to “style panoramas in Tumblr themes with the {block:Panorama} tag”.
Panoramic photos are available on desktop and iOS devices.

Have you uploaded Panoramic photos to Tumblr? How do they look?

Thursday 17 January 2013

Twitter Links Highlighted While Composing Tweets


Twitter users will now be able to see what elements of their tweets will become clickable before the tweet has even been sent.

With a small change to the desktop version of the site, users of the social media site will be able to better understand which parts of their tweets will be interactive to followers as they type.

Anything that is clickable in a tweet, i.e. hashtags, @mentions and links to other sites will become blue before you click send/tweet.

The highlighted text isn’t clickable before sending the tweet, but users can right-click on them to take them to a new tab or window.

highlighted tweets

This then means that a user will be able to follow other conversations on Twitter which are based around a hashtag, or possibly view the profile of the person that the tweet is aimed at before making the tweet final.

Highlighted tweets are currently only available on the desktop version of the site.

Do you think this is a useful update for the social media site?

Let us know your thoughts in the comments below.

Tuesday 15 January 2013

Facebook Admins Can Now Promote Their Pages


imageSince May last year, Page administrators have been able to promote their posts. Now, Facebook has begun giving administrators based in the USA the option to promote their Pages.

Jon Loomer was the first to post about what he has called a “Promoted Page” after he noticed that the new feature had appeared on his Admin Panel.
There are three payment options given to admins who are promoting their pages: $5 per day, $10 per day or $20 per day. The $5 per day option will get your page an estimated 3 - 28 likes per day, the $10 option between 6 and 56 and the $20 option from 13 to 113 likes per day.

Loomer points out that unlike Promoted Posts, which are paid by a “lifetime budget” which lasts for 3 days, Promoted Posts  “will run indefinitely”, costing you between $5 and $20 per day until you turn the feature off again.

Administrators also have three different options when deciding who to target with their advertising: they can either target people in their immediate area, people within their state, or the entire Facebook population of the United States.

Once an administrator has set their cost and targeting, they are shown two ad previews and a sponsored story preview. The first ad is a mobile advert and the second is for desktop Facebook users. The sponsored story will appear in both mobile and desktop News Feeds.

The advantages for administrators are obvious: the new feature is incredibly simple to set up, will run indefinitely without the need for constant editing and the results are obvious and immediate.

However, the features simplicity is also its shortcoming, says Loomer: the picture and description on the ad are just the picture and description on your Page, preventing any level of customisation, as well as causing any description over 90 characters to be cut.

The targeting options are also very limited, so that many of the people who see your page advertised will not be interested in your company.

Both these issues, however, are integral to the design of the feature, which is meant to be as basic and easy to use for the administrator as possible.

Do you use Promoted Posts for your page, or the new “Promoted Page” feature? How successful are they?

Thursday 10 January 2013

Facebook Pages Manager Android App Available In U.K. And U.S.




The Facebook Pages Manager app for Android has now been released in the U.K. and the United States of America.

Having been released to Australia, New Zealand and Canada in the last week, the Android application should now be available in all countries that support the Google Play Store.

The Pages Manager app is an individual application that allows Facebook page owners the ability to access their notifications while on the go. Users can make posts, reply to comments and direct messages via the app.


The iOS version of the app was launched last May and Facebook have said that users of the Android version will be able to access all of the same features.

Page managers on the social media platform previously had to organise their page on the desktop version of Facebook. Now, business and companies will be able to edit their page and respond to messages immediately should they need to whilst on the move.


This service prevents delays in action for companies and businesses who value their social media presence. Being able to see the analytics of a page could prove vital should a user be away from a desktop.

Facebook announced last month that the iOS version of the app is being used by more than 3 million page owners.

Will you be using the Android Page Manager app?

Let us know your thoughts in the comments below

Thursday 3 January 2013

Twitter Now Valued at $11 Billion, Analyst Says


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Max Wolff, an analyst with Greencrest, told Forbes that Twitter's value is up since Facebook's IPO last year. "Using the secondary market for shares to mark enterprise value is a very difficult and opaque process. It is a rumor rich and special share class soup," he told the publication.

The $11 billion figure reflects the growth in users and "new monetization efforts are both yielding fruit and pointing toward a good 2013 for Twitter," Wolff added. Rumors of a purchase by Apple are also boosting the numbers. The secondary market refers to the buying and selling of pre-existing investments in the company. The SEC caps the number of investors at 499. Beyond that, a company is required to go public.
Though Twitter's valuation is far less than the $100 billion figure floated for the pre-IPO Facebook, Wolff concluded that Twitter 's valuation looks better than Facebook's did when it went public.

The last figure circulated for Twitter's valuation was $8 billion in July 2011. That amount was extrapolated by an $800 million round of funding that Twitter secured at the time. In December 2010, Twitter's valuation was estimated at $3.7 billion.

Despite the growth of Twitter's business -- eMarketer estimates revenues for the company will hit $1 billion in 2014 -- CEO Dick Costolo said as recently as September that the company has no plans to go public.
Twitter reps could not be reached for comment on the report.

Image courtesy of iStockphoto, arakonyunus