Twitter has started rolling out its enhanced brand pages to more advertisers.
The social networking site — which announced in December that it would be introducing Facebook-style brand pages for companies to customize and highlight content — has extended the platform to National Public Radio, NBC News, Volkswagen, The Huffington Post, Al Jazeera, Anobii and others, the company told Mashable.
“Enhanced profile pages will continue to roll out to advertising partners, as well as other select partners, charities, media organizations and individuals,” Twitter said in a statement.
The latest brands are the first to get the design since it was made available to certain partners when it launched. Included among the first 21 brands invited to test out the new platform were HP, Intel, Coca Cola, Dell, Disney, JetBlue, Nike and Paramount Pictures.
Although brands with enhanced profile pages will have access to uploading banners and promoting tweets at the top of their Twitter timeline, it’s up to account owners to use and make the most of the functionality.
Some companies are already making the most of their brand pages. In fact, launch partners HP and Intel hosted the first-ever live stream of a concert on Twitter with electronic music master Tiësto during the 2012 Consumer Electronics Show in January.
“HP came to us with the idea and we couldn’t be more excited to hear how the company and Intel will be using their Twitter brand pages to reach out to the public and become destination sites,” said Rob Pietsch, Twitter’s director of West Coast sales. “It’s a first for us, and we expect in the future that more companies will integrate streaming video into their pages.”
Twitter’s expanded brand pages are expected to change the way fans interact with businesses on the site.
